Every industry has its ownconversion math.

Start a project Same pricing for every industry

The build should know it. A personal injury firm and a bakery both need WordPress, and almost nothing else in common. These pages describe how I build for each, down to the schema types and form logic.

53 industries coveredIndustry-specific schema & funnelsSame public pricing for all

Legal

Practices where the website is compared against two rivals before anyone calls.

05 industries

01Most requested in LegalLaw FirmsProspects compare three firms in ten minutes. A slow site with a 2015 template loses the retainer before your paralegal ever sees the inquiry.Practice-area landing page systemAttorney profile architectureLocal SEO + LegalService schemaHow I build for law firms Personal Injury Firms02PI clicks cost up to $500 each. Every second of load time and every confusing layout burns ad budget you already spent.View playbook Criminal Defense Attorneys03Your clients search from a police station parking lot at 3 a.m. Every second of load time and every buried phone number is a case that called the next name on Google.View playbook Family Law Firms04Someone researching divorce lawyers is scared, often browsing privately, and comparing you against firms that all claim to be 'compassionate yet aggressive'. Sameness loses.View playbook Bankruptcy Attorneys05Your clients arrive carrying shame and a shoebox of collection letters. Legal jargon and a cold intake form confirm their fear that they'll be judged, so they close the tab.View playbook

Health & care

Patients judge clinical quality by website quality, long before the first visit.

12 industries

06Most requested in Health & careDental PracticesPatients judge clinical quality by website quality. An outdated site quietly routes new patients to the practice down the street.Online booking integrationTreatment page architectureBefore/after smile galleriesHow I build for dental practices Medical & Healthcare07Healthcare sites must serve anxious patients, satisfy compliance, and load fast for every demographic, most do none of the three.View playbook Doctors & Private Practices08Patients pick a doctor the way they pick nothing else, anxious, uninformed and looking for reasons to trust. A clunky site reads as a clunky practice, fairly or not.View playbook Med Spas & Aesthetics09Your clients buy confidence. A clunky site with stock photos undermines a six-figure interior before anyone walks in.View playbook Dermatologists10One practice, two businesses: insurance-driven medical visits and cash-pay cosmetics. A site optimized for neither loses the acne patient and the Botox consult to different competitors.View playbook Chiropractors11Patients search 'lower back pain relief near me' at 11 p.m., in pain, on a phone, ready to book. Most chiro sites answer with a mission statement.View playbook Optometrists12Eye exams are grudge purchases until they're urgent. If booking takes more than a minute or your insurance list is missing, patients default to the retail chain in the mall.View playbook Therapists & Counselors13Reaching out to a therapist takes courage measured in weeks. A cold, clinical website, or a broken contact form, can end that momentum in one visit.View playbook Veterinarians14Pet owners choosing a vet are choosing family healthcare, emotionally, on a phone, often mid-worry. A dated site suggests dated medicine, even when it isn't true.View playbook Biomedical Companies15Your buyers read papers for a living. Marketing fluff doesn't just fail on them, it actively marks you as a vendor who doesn't understand the field.View playbook Biotech Startups16Your site must convince a VC in 30 seconds and a scientific advisor in 30 minutes, most biotech sites are built for neither and read like a grant abstract.View playbook Labs & Research Facilities17Providers choosing a reference lab need the test menu, specimen requirements and turnaround time, and most lab sites bury all three in PDFs behind an 'About Us' from 2016.View playbook

Home services & trades

Emergency-driven searches where whoever loads first and answers clearest wins the job.

10 industries

18Most requested in Home services & tradesHVAC CompaniesWhen an AC dies in July, homeowners call whoever loads first and answers clearest. Second place gets nothing.Service-area page systemEmergency call-first mobile designSeasonal campaign templatesHow I build for hvac companies Plumbing Companies19Plumbing searches happen mid-crisis on a phone. If your number isn't tappable in the first screenful, you didn't exist.View playbook Roofing Contractors20You're competing with lead resellers and out-of-state storm chasers for your own zip codes, with a site that hasn't changed since 2018.View playbook Construction & Contractors21Commercial clients vet you online before returning your call. A thin site reads as a thin company.View playbook General Contractors22Owners and developers shortlist GCs from their websites before any RFP goes out. Thin portfolio, no numbers, stock photos, you're off the list and never knew the list existed.View playbook Landscaping Companies23Landscaping is bought on before/after envy and neighborhood trust. A site without gorgeous local project photos sends buyers straight to the company that has them.View playbook Painting Contractors24Homeowners get three quotes and pick on trust as much as price. Between the estimate visit and the decision, your website is re-selling you, or quietly unselling you.View playbook Cleaning Services25Homeowners want a price tonight, not a callback Tuesday. Quote friction sends them to the next tab.View playbook Carpet Cleaning26Carpet cleaning is bought fast and on price, but the companies making real money sell recurring commercial contracts, and a coupon-flyer website can't land those.View playbook Manufacturing & Industrial27Engineers researching suppliers bounce off sites that bury specs in PDFs and hide the RFQ form behind 'Contact Us'.View playbook

Finance & capital

Trust-first audiences where design quality reads as a proxy for competence.

10 industries

28Most requested in Finance & capitalFinancial AdvisorsCompliance strips most advisor sites down to beige oatmeal, technically approved, completely forgettable.Compliance-aware content workflowPlanning calculator embedsSecure client resource centerHow I build for financial advisors Financial Services29Every claim needs a disclosure and every page needs approval, so most financial sites are committees' leftovers: technically compliant, completely unpersuasive.View playbook Wealth Management30High-net-worth prospects vet you like an acquisition, quietly, thoroughly, and against firms with nine-figure marketing budgets. Template design ends the evaluation early.View playbook CPAs & Accounting Firms31The clients you want, businesses, not shoebox 1040s, research year-round and judge your rigor by your website's. An outdated site suggests outdated practices.View playbook Fintech Companies32You ship product weekly, but the marketing site, the thing regulators, banks and users all check, still shows last year's positioning because every edit needs an engineer.View playbook Private Equity Firms33Founders research you the night before the call, and they're reading for one thing: what happens to companies you buy. A site that only talks AUM answers the wrong question.View playbook Venture Capital34The best founders pick their investors, and they read your website the way you read their deck. A dated site from a firm claiming to fund the future is a pitch-meeting liability.View playbook Hedge Funds35Your public site must impress allocators while legally saying almost nothing. Most funds solve this with a logo and a login box, which reads as 'nothing behind the curtain'.View playbook M&A Advisory Firms36Owners deciding who sells their life's work vet you in one visit. A dated site whispers 'small-time' louder than any pitch deck can talk over.View playbook Mortgage Lenders37Borrowers open eleven tabs, run three calculators, and apply wherever friction is lowest. A slow site with a 'Contact Us' form is where applications go to not happen.View playbook

Tech & B2B

Six-stakeholder buying committees, product-led funnels and long sales cycles.

07 industries

38Most requested in Tech & B2BSaaS & Tech CompaniesYour product ships weekly but the marketing site needs an engineer for every headline change, so it never changes.Modular landing page systemHeadless Next.js optionDocs & changelog architectureHow I build for saas & tech companies IT Companies & MSPs39Every prospect you want has an IT horror story. They're not shopping for features, they're shopping for proof you won't disappear when the server does.View playbook B2B Companies40Your buyer isn't one person, it's a committee forwarding links to each other for three months. Most B2B sites give the champion nothing worth forwarding.View playbook E-commerce Brands41Your Shopify-lookalike theme converts at 0.9% and every app subscription nibbles the margin, growth made the template the bottleneck.View playbook Consulting Firms42Clients buy consultants on demonstrated thinking. A site with 'synergy' boilerplate and no published point of view makes you interchangeable with every competitor's boilerplate.View playbook Professional Services43Your business runs on referrals, but every referral checks the website before calling, and a generic site converts warm introductions into cold silence.View playbook Recruitment & Staffing44One site must sell candidates on you and employers on your bench, most staffing sites do neither convincingly.View playbook

Property & community

Local-first businesses where maps, reviews and speed decide who gets the call.

09 industries

45Most requested in Property & communityReal EstateMost IDX plugins look like a spreadsheet crashed into your homepage, and buyers bounce to Zillow within seconds.IDX/MLS integration & stylingNeighborhood guide systemAgent & team profilesHow I build for real estate Commercial Real Estate46Tenants' brokers need square footage, rates and flyers in two clicks. If your availabilities live in a PDF from last quarter, deals route around you.View playbook Property Management47Two audiences, opposite needs: owners deciding who manages their asset, tenants trying to pay rent and file requests. Serving either badly costs you doors.View playbook Restaurants & Hospitality48A PDF menu and a broken reservation link cost you tables every night, and you'll never know how many.View playbook Catering Companies49Someone planning a wedding or corporate event contacts three caterers and books whoever responds first with real information. A contact form into the void loses the gig.View playbook Event Companies50Events are bought on imagination, planners need to picture their event in your work. Grainy photos in a slider template kill that picture instantly.View playbook Funeral Homes51Families arrive at your site hours after a loss, exhausted, on a phone. Anything confusing, slow or salesy at that moment is a small cruelty, and they feel it.View playbook Nonprofits52Donation flows with six steps and a login wall are why online giving underperforms, generosity has a ten-second window.View playbook Small Businesses53You've been quoted $15k by an agency and $500 by someone who vanished. The gap between those two numbers is where most small businesses give up and stay invisible.View playbook