[07]About / The developer

Seven years of WordPress. Zero interest in being an agency.

I'm Mohammad Humza, a full-stack developer who went deep on WordPress instead of wide on everything. 7+ years, 140+ shipped projects, and a deliberate choice to stay solo: the person you brief is the person who builds.

7+
Years shipping WordPress
140+
Projects delivered
60+
US clients served
<24h
Response time, every day

Who you're actually hiring

Mohammad Humza, full-stack WordPress developer, working on a laptop

I graduated from COMSATS University, Lahoreand went straight into building websites. Seven years later that's still the job, mostly for startups and small businesses, the people who feel it immediately when a site is slow, broken or quietly losing them enquiries.

My day job is full-stack WordPress development at a law firm marketing agency, which is where the deadline discipline was beaten into me: legal marketing runs on launch dates that genuinely cannot move. Alongside that I take on my own clients, and that's the work you see in the case studies.

What I actually sell is speed without sloppiness. I build fast, I don't disappear mid-project, and I'd rather solve the problem behind the request than tick off a ticket. That last part is the creative bit, and it's usually where the useful ideas come from.

What I'm good at

  • Deadlines. This is the one I'd stake the job on.
  • Working fast without leaving a mess behind me.
  • Staying with a project until it's genuinely done.
  • Finding the simpler build nobody asked for.

The weakness

I find it very hard to say no. If you ask me for something, my instinct is to make it work, and that has landed me with more on my plate than one person should carry. I'm better at catching it than I used to be, and scoping projects in writing is how I keep it honest, for you as much as for me.

The toolkit

WordPress core

  • Custom theme development
  • Plugin development (free + pro)
  • Gutenberg blocks
  • REST API / WPGraphQL
  • Multisite
  • Security & forensics

Builders

  • Elementor Pro (400+ pages)
  • Custom Elementor widgets
  • Bricks
  • ACF flexible content systems

E-commerce

  • WooCommerce
  • Checkout optimization
  • Subscriptions
  • Payment & shipping integrations
  • Catalog performance

Beyond WordPress

  • React & Next.js
  • Node.js
  • Laravel
  • jQuery (legacy rescue)
  • Headless architectures

SEO

  • Technical SEO
  • Local SEO
  • Schema / structured data
  • Core Web Vitals
  • Content architecture

Ways of working

  • Async-first communication
  • Staging-always workflow
  • Plain-English reporting
  • US-hours overlap from anywhere

How I got here

2019

First client WordPress build. Learned quickly that themes are where good sites go to slow down, started hand-coding.

2020–21

Freelance full-time. Elementor arrives in the toolkit for marketing teams that need self-serve editing; first custom widgets shipped.

2022–23

Specialized in the unglamorous money-makers: speed rescues, hacked-site recoveries, WooCommerce checkout surgery. First reusable plugins built for client work.

2024–25

Headless WordPress + Next.js becomes a core offering. White-label partnerships with US agencies grow to half the pipeline.

2026

This site launches, Next.js front end, headless WordPress CMS, public pricing. The portfolio piece that's also the pitch.

Away from the keyboard

I read, constantly, and a fair amount of what I know about building things came from books rather than documentation. I play cricket, which is the only reliable way I've found to stop thinking about a bug for three hours.

And I disappear into the hills whenever the calendar allows it. The photo is from one of those trips north. Mountains, bad roads, no wifi, which turns out to be where most of my better ideas show up.

None of this is on the CV, but it's the honest answer to what I'm like to work with for three months.

Mohammad Humza on a trip to the hills in northern Pakistan
Somewhere north, between deadlines

Hiring for a role? Read this part.

Alongside project work, I take full-time and contract positions, fully remote, any US timezone, hourly, weekly or salaried. If you found this site from a LinkedIn post or a job listing: the case studies are my portfolio, the rates page is my salary conversation starter, and this site itself, Next.js, headless WordPress, 90+ PageSpeed, is the code sample. Mention the role in a message and relevant work samples arrive within 24 hours.