[04]Plugins / Open tools
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Tools I ship because clientwork keeps asking for them.
Each plugin starts as something built three times for three different clients. The free versions go to the WordPress.org repository; pro versions fund the maintenance. Written the way the core handbook says, sanitized, escaped, namespaced, update-safe.
LeadRoute for WordPress
In development · Q4 2026
Free version
Route form submissions to different emails by service type, with a submissions log and daily digest.
Pro version
CRM integrations (HubSpot, Pipedrive), SMS alerts, round-robin routing for teams, and lead scoring rules.
Vitals Guard
In development · Q1 2027
Free version
Track Core Web Vitals from real visitors and flag the templates that fail, inside the WordPress admin.
Pro version
Regression alerts on deploy, per-plugin performance attribution, and scheduled PDF reports for clients.
Elementor Ledger Widgets
Planned · 2027
Free version
A small pack of the custom Elementor widgets clients request most: pricing tables, comparison matrices, numbered ledger lists.
Pro version
Dynamic-tag support, ACF bindings, and white-label mode for agencies.
Want release notes when these ship? Mention it in a message, no newsletter machinery, just an email from me when there's something real.
Have a plugin idea of your own?
Custom plugin development is a core service, business logic, integrations, sellable products with licensing and update servers. From $900, scoped in writing.