[04]Plugins / Open tools

Tools I ship because clientwork keeps asking for them.

Each plugin starts as something built three times for three different clients. The free versions go to the WordPress.org repository; pro versions fund the maintenance. Written the way the core handbook says, sanitized, escaped, namespaced, update-safe.

Free versions on WordPress.orgPro versions fund maintenanceCustom plugins from $100

LeadRoute for WordPress

In development · Q4 2026

Free version

Route form submissions to different emails by service type, with a submissions log and daily digest.

Pro version

CRM integrations (HubSpot, Pipedrive), SMS alerts, round-robin routing for teams, and lead scoring rules.

Vitals Guard

In development · Q1 2027

Free version

Track Core Web Vitals from real visitors and flag the templates that fail, inside the WordPress admin.

Pro version

Regression alerts on deploy, per-plugin performance attribution, and scheduled PDF reports for clients.

Elementor Ledger Widgets

Planned · 2027

Free version

A small pack of the custom Elementor widgets clients request most: pricing tables, comparison matrices, numbered ledger lists.

Pro version

Dynamic-tag support, ACF bindings, and white-label mode for agencies.

Want release notes when these ship? Mention it in a message, no newsletter machinery, just an email from me when there's something real.

Have a plugin idea of your own?

Custom plugin development is a core service, business logic, integrations, sellable products with licensing and update servers. From $900, scoped in writing.