Same public pricing for every industry
Optometry websites that book exams and sell the second pair
Eye exams are grudge purchases until they're urgent. If booking takes more than a minute or your insurance list is missing, patients default to the retail chain in the mall.
How I build for it
Exam booking wired to your practice software with insurance questions answered up front, eyewear and brand showcases that make the dispensary part of the visit, and local pages that outrank the chains in your actual neighborhood.
Eye care sits awkwardly between clinic and retail, and sites usually pick one and neglect the other, leaving either the exam booking or the eyewear side as an afterthought.
Both get built deliberately. Exam types are separated so the right appointment length is booked rather than a generic slot, insurance and vision plans are staff-maintained content because they change and a stale list creates calls, and frames are sold or showcased depending on which genuinely fits your practice.
What an optometry practice build typically includes
Online exam scheduling
Insurance participation clarity
Eyewear & brand showcase
Dry eye / specialty service pages
Multi-location local SEO
Every industry build sits on the same foundation: 90+ PageSpeed scores, structured data, editor training and 30 days of included post-launch support. Pricing follows the standard public rates, industry never changes the price, only the architecture.
Optometrists: common questions
Anything missing? Ask directly and get a reply within 24 hours.
Q1Can patients book eye exams online?
Yes, connected to your existing scheduler, with exam types separated so the right appointment length is booked. Wrong-length bookings are the usual complaint when a generic form is used instead.
Q2Can we sell frames or contacts through the site?
Yes, with WooCommerce if you want a full catalogue and checkout. For many practices a curated selection plus in-practice fitting works better than a full store, and I will say so if that is your case.
Q3Should we list insurance and vision plans?
Yes, as content your staff can update. It is one of the first things patients look for, and an out-of-date list creates exactly the phone calls the website was meant to prevent.
Get a quote for an optometry practice project
Send your current site (or the competitor whose site you envy). You'll get an honest teardown and a written range within one business day, and qualified projects get a free homepage mockup.