Same public pricing for every industry
Dermatology websites that fill both the medical and cosmetic calendar
One practice, two businesses: insurance-driven medical visits and cash-pay cosmetics. A site optimized for neither loses the acne patient and the Botox consult to different competitors.
How I build for it
Separate journeys for medical and cosmetic patients from the homepage down, before/after galleries with proper consent handling, booking by provider and visit type, and treatment pages that rank for both 'psoriasis treatment' and 'lip filler near me'.
Medical and cosmetic dermatology attract different people with different expectations about tone, price and privacy, and blending them makes the medical side look commercial while making the cosmetic side feel clinical.
Splitting them cleanly lets each be direct. Condition pages usually carry the organic traffic because symptoms are what people search, while the cosmetic side leans on photography and straightforward consultation booking. Your clinical team approves the wording throughout; I build the structure and keep it fast on a phone.
What a dermatology practice build typically includes
Medical/cosmetic split journeys
Before/after gallery with consent flow
Provider-level booking integration
Condition & treatment page system
Multi-provider local SEO
Every industry build sits on the same foundation: 90+ PageSpeed scores, structured data, editor training and 30 days of included post-launch support. Pricing follows the standard public rates, industry never changes the price, only the architecture.
Dermatologists: common questions
Anything missing? Ask directly and get a reply within 24 hours.
Q1We do both medical and cosmetic work. How should that be split?
Clearly separated sections. The two audiences arrive with different intent and different expectations about tone and price, and blending them tends to make the medical side look commercial and the cosmetic side look clinical.
Q2Can patients book online?
Yes, connected to your existing scheduler, with new and returning patient paths separated if your practice handles them differently.
Q3What about condition information pages?
They are usually the strongest organic asset a dermatology practice has, because people search their symptom first. Your clinical team approves the wording; I build the structure and keep it readable on a phone.
Get a quote for a dermatology practice project
Send your current site (or the competitor whose site you envy). You'll get an honest teardown and a written range within one business day, and qualified projects get a free homepage mockup.