Written from live project work
Figma to WordPress: The Pixel-Perfect Conversion Process, Documented
On this page
Every designer has a horror story about what development did to their Figma file. Spacing drifted, the type scale collapsed, hover states vanished. None of that is inevitable, it's what happens when conversion has no process. Here's mine, documented stage by stage.
Stage 1: File audit before quoting
I read the file before pricing it: are components used consistently? Do tablet/mobile frames exist? Are interactions prototyped or implied? This is where I flag ambiguities, better to ask "what happens to this table on mobile?" now than improvise it later.
Stage 2: Token extraction
Colors, type ramp, spacing scale and radii come out of the file first and become the theme's design tokens, CSS custom properties or Elementor global settings. When tokens drive everything, future pages stay on-system even when I'm not involved.
Stage 3: Component-first build
I build the design system before any page: buttons with all states, cards, form fields, navigation. Pages then assemble from tested parts, which is why stage 4 goes fast and stays consistent.
Stage 4: Page assembly with real content
Lorem ipsum hides layout failures. I pull real content in as early as possible, actual headlines break differently than placeholder text, and finding that out during build beats finding out at review.
Stage 5: The overlay QA pass
The step most developers skip: I export each artboard and overlay it on the built page at matching viewport widths, toggling opacity. Deviations beyond 2px get fixed before the designer ever reviews. It turns "pixel-perfect" from a marketing word into a checklist item.
Stage 6: Motion and handoff
Animations come last, implemented from the prototype with a performance budget, motion never costs a PageSpeed grade. Handoff includes a recorded admin walkthrough so the client's team can edit everything we just built.
If you have a Figma file waiting to become a site, my Figma to WordPress service starts at $1,400 with a free file review first.