2 slots open · Quote in 1 business day
Checkout surgery on a WooCommerce store leaking $18k a month
- -31%
- Cart abandonment
- 1.9% → 3.4%
- Mobile conversion rate
- 0.8s
- Product page LCP (was 6.5s)
- +$21.4k
- Attributable monthly revenue
The challenge
A 2,400-SKU outdoor gear store with strong traffic and a checkout that punished it: nine form fields, no express payments, and product pages that took 6.5 seconds on 4G. Analytics showed 71% of carts dying at checkout on mobile.
What was built
- 01
Rebuilt checkout to a two-step flow: address autocomplete, Apple Pay / Google Pay / Shop-style express buttons above the fold, and field count cut from nine to four.
- 02
Product page rebuild with responsive image pipelines, critical CSS and deferred reviews-widget loading, LCP dropped from 6.5s to 0.8s.
- 03
Moved cart/session handling to Redis object caching so the catalog stays fast during sale-day traffic spikes.
- 04
Instrumented every funnel step so the client can see exactly where each percentage point of abandonment lives.
The outcome
Cart abandonment fell 31% in the first full month; mobile conversion went from 1.9% to 3.4%. The store's Black Friday weekend ran at 4x normal traffic with zero downtime, the first year it hadn't crashed.
“Two agencies pitched us a full replatform to Shopify for $60k. Humza fixed the actual problem inside WooCommerce for a tenth of that, in three weeks.”