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An Elementor landing page system that freed a SaaS team from dev tickets
- 43
- Landing pages shipped in Q1, zero dev tickets
- 6x
- Faster campaign page turnaround
- 92/100
- Average mobile PageSpeed across pages
- +27%
- Demo bookings from paid landing pages
The challenge
Every campaign page needed an engineer, so marketing shipped four pages a quarter and every one looked slightly different. Leadership wanted marketing self-serve without the visual chaos Elementor is famous for.
What was built
- 01
Built a locked global design system in Elementor: tokens for color, type and spacing, plus a section library covering every approved layout.
- 02
Developed six custom Elementor widgets in PHP, pricing tables, comparison matrices, testimonial walls, matching their product UI exactly.
- 03
Role-based editing: marketers assemble from the approved library; only admins touch global styles. Brand drift became structurally impossible.
- 04
Performance guardrails baked in: selective asset loading and image rules that keep even image-heavy pages above 90 on mobile.
The outcome
Marketing shipped 43 landing pages the next quarter without a single engineering ticket. Campaign turnaround went from twelve days to two, and demo bookings from paid traffic rose 27%, mostly from being able to match ad copy to page copy per campaign.
“He gave our marketing team superpowers and somehow made Elementor pages that score 92 on PageSpeed. Our engineers stopped dreading Mondays.”